For our American friends this is a word well used by estate agents in the UK.  When Estate Agents letter drop they drop letters into homes by hand with in their trading area. This for many years has been a great method used to generate more valuations; in America you would say listings.

The New Letter Dropping has arrived and its easier, more effective and you don’t need your wellingtons for a rainy day, you also got a green twist with it for the green companies out there. Letter drop this new way and reach millions of potential customers not just a few hundred. They will stay loyal when they like you and you can reach them in seconds.

It’s called Twitter and Blogging two well-known words for some but not used yet by the UK professionals as effective as it could be.

Spending a decade in the UK market as an Estate Agent I know how powerful letter dropping was, 500 a day, rotation system and by the end of the week you aim to get a few thousand into the local letter boxes. Yes we know most went into the bin but you would be surprised how effective they were if you were consistent.

Twitter for any one who has not tried it simply click here and get an account when you’re finished reading this. Then start posting relevant information and below is an example from kathleenhendric this is her twitter user name and her website can be found at www.kathleenhendricks.com. Kathleen is a professional Realtor and we have never spoken but now millions are going to read this article and know Kathleen, we meet on Twitter she is following me and I her we have never spoken. What can it do for your business.....

Posting One

Previewed my newest listing currently under construction. Monterey Bay views over Elkhorn preserve - secluded, Hilltop and oh the views!!

Posting Two

Planning a day of fun in the sun Carmel Valley style; pool, mountain views and good company. Cheers.

Kathleen has 63 followers from professionals to local community people and friends. This means in a split second Kathleen can get a message out to her fans. In a few years who knows how many followers and new business opportunities she will receive thru Twitter just for a few minutes a day of her time.

This is what Dell did in setting up an account for Dell Outlet. The beauty of this is that it's completely opt-in, you have to follow Dell Outlet on Twitter in order to hear about Dell's offerings. So if you don't want to be advertised to, simply don't follow that account on Twitter.

Dell opened a Twitter account for Dell Outlet in June 2007 and claims that the account has led to over $500,000 in sales so far. And as of September 2008, the account had over 1,800 followers.

I will update you on blogging next time but if any one wants to add to this and blogging feel free to do so.

Happy Twitting and a read worth downloading on how to Twitter has changed other businesses.